Featured in Forbes: The Third Superpower of AI — From Answers to Actions to Advocacy.
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Want long-term customer loyalty? You need friction-free service journeys powered by AI that always stays with your customer.
Ripley can handle virtually any issue a customer sends its way. Why? Because when Ripley doesn’t know the answer, it knows who does.
That includes everything from billing questions, outages, appointment scheduling, cancellations, and refunds to complex workflows spanning multiple systems, teams, and partners. Ripley may resolve the issue directly by accessing the right information and orchestrating your existing tools, systems, and AI agents behind the scenes. When human expertise, judgment, or approval is required, Ripley knows exactly who to involve and coordinates with them on the customer’s behalf.
Put Ripley in front of anything—from your simplest requests to your most complex and nuanced customer issues. It’s built to stay with your customer through resolution.
Ripley can be connected to your systems in as little as a week or two—but going live with a true AI Customer Advocate requires more than simply wiring up the technology.
Bringing on Ripley is a lot like bringing on a new employee. To be effective, Ripley needs to understand how your organization works: its systems, processes, policies, teams, escalation paths, and customer journeys.
That’s why Riptide begins with a six-week Advocacy Audit and Ripley 1.0 build. We roll up our sleeves alongside your team to map your organization and build a fully functioning Ripley designed around your priority use case.
From there, we connect Ripley to the necessary systems and spend approximately 60 days testing, validating, and refining the experience against your agreed-upon success metrics before moving into production—typically in under 90 days from kickoff.
Ripley transforms what your human agents spend their time doing.
AI Customer Advocacy is self-service built to work at scale. Ripley gives every customer an advocate that can work on their behalf 24/7—answering questions, taking action, and coordinating across systems, teams, and partners to drive issues through resolution.
That means Ripley can handle much of the repetitive, time-consuming work that occupies human agents today, allowing your organization to support more customers without scaling headcount at the same rate.
Ripley also becomes part of your service team, keeping humans in the flow, not just in the loop. When human expertise, judgment, empathy, or approval is needed, Ripley brings in the right person and asks only for the information it cannot access itself—eliminating unnecessary handoffs, repetitive explanations, and internal telephone tag.
With current clients, for the issues that Ripley can’t resolve on its own, Ripley reduces average handle time by 50%, increases agent concurrency by 3×. And human agents love working with Ripley, with agent retention improving 20% or more.
Ripley orchestrates your teams to work most effectively on your customers’ priorities as they happen. With Ripley, your organization can do more—while your people spend their time on the meaningful work that truly requires a human.
Ripley connects to the systems and channels your service teams already use—so you can deploy with infrastructure you already trust.
The Riptide AI Orchestration Platform is designed to integrate and embed easily and securely within leading CRM, CCaaS, ERP, dispatch, ticketing, billing, messaging, voice, and internal workflow systems. Current integrations include Salesforce CRM, Amazon Connect CCaaS, and a host of smaller industry-specific systems.
These integrations give Ripley the information and access needed to respond to customers, work with your team, open and update cases, keep systems current with new information, and trigger workflows or agentic actions behind the scenes.
Customer issues are often complex because the data and processes cross multiple disparate systems. With AI customer advocacy, you choose which systems you want Ripley to access and which systems Ripley should reach out to humans to tap. Ripley allows your customers to have one continuous conversation, even when resolution requires coordination across multiple tools, teams, and partners. For example, Ripley can integrate with your CRM, your ERP, and your warehouse system, but know that for questions from your finance system, it should ask the team in accounting. During our Advocacy Audit, we ask about the systems and people you rely on today to get answers for customers and use that to map how Ripley starts today and how it will improve over time.
Security, privacy, and governance are built into the foundation of Ripley.
As an ISO 27001 and SOC 2 compliant company, Riptide is designed to operate within your organization's security and compliance requirements, leveraging existing authentication, authorization, and data access controls.
Ripley only accesses the information necessary to support a customer interaction and can be configured to respect role-based permissions, data retention policies, and industry-specific requirements. All customer interactions and actions can be logged and audited to provide transparency and oversight.
Because Ripley works within your existing systems and governance framework, organizations maintain control over their data while enabling AI Customer Advocacy at scale.
Unlike agentic frameworks, AI Advocacy offers a higher level of trust. Built into the Ripley Advocacy Engine is the concept of asking who knows when the AI doesn’t. This works with the foundational character of generative AI - to return the highest probability result - to deliver the ultimate guardrail. When Ripley doesn’t know, it’s simply more probable to ask who does. Advocacy also embodies your organization's rules on authority and ownership. When Ripley doesn’t know, it uses its explicitly encoded understanding of your organization to give responsibility for answering to the right person every time.
Riptide uses AI to score Ripley’s performance, giving supervisors the ability to quickly evaluate how Ripley is performing across thousands of daily conversations and provide ‘coaching’, not just for Ripley, but for the people - human agents, field technicians, dispatchers, partners - that Ripley interacts with.
The mission of AI advocacy is to increase your customers’ trust in your business. Riptide gives you the tools to ensure that trust.
When Ripley doesn't have the information, authority, or access needed to resolve an issue, it doesn't guess—it finds the person, team, or system that does.
As an AI Customer Advocate, Ripley is designed to know who knows. It proactively coordinates with agents, subject matter experts, partners, and back-end systems to get the answers or actions needed to move the customer forward.
Throughout the process, Ripley maintains the customer conversation, provides updates, and preserves context, so customers aren't left wondering what's happening or forced to repeat themselves.
The result is a better experience for everyone: customers get answers faster, agents spend less time gathering context, and organizations avoid unnecessary escalations and handoffs
Riptide gives businesses a new way to communicate, using AI Customer Advocacy to orchestrate conversations across your customers, your team, and your partners.
Ripley becomes a member of your team—but you only pay for Ripley when it’s working for you and your customers, at a price per advocacy.
