About Us | Riptide

Inventors of the AI Customer
Advocate

As business operations grow more complex, meeting customer expectations has never been harder.

We believe AI can solve this—but only if it’s built to empower people to serve people, not just profits. That’s why we invented the AI Customer Advocate: an evolution of Agentic AI that represents the customer’s needs and strives to deliver perfect outcomes, every time.

We see a future where customer service disappears— and advocacy takes its place. Dot grid 1

From Automation to Advocacy

Riptide is a San Francisco-based AI company pioneering AI Customer Advocacy.

We are a smarter, more efficient human approach to service that is powered by AI. Co-founded by tech veteran Doug Marinaro, we started with a radical idea: customer service should work for the customer, not just the company.

Our mission is simple: Empower businesses with AI that advocates for the customer, acts with agency, collaborates across teams, and delivers real outcomes. That’s why we built Ripley, the first AI Customer Advocate. Ripley listens, coordinates, communicates, and resolves complex issues by working seamlessly across systems, people, and partners.

The customer is the center of Ripley’s universe — all decisions flow from their needs.

Our mission is simple: Empower businesses with AI that advocates for the customer, acts with agency, collaborates across teams, and delivers real outc...

Our mission is simple: Empower businesses with AI that advocates for the customer, acts with agency, collaborates across teams, and...

Secure, Scalable, and Built for
Real-World Complexity

Everything we build is grounded in
trust, performance, and enterprise-
grade reliability.

Security First
SOC 2 compliant from the ground up.
Every interaction is protected with the
same rigor we bring to the entire
customer experience.
Patented Technology
Our proprietary AI enables dynamic, real-time coordination across teams, systems, and partners—powering simultaneous, multiparty conversations and
collaboration at scale. See Patent details.

Scalable Infrastructure

Built for the enterprise from day one. Ripley runs on AWS and Azure, integrates with Salesforce, and scales effortlessly from thousands to millions of conversations and interactions.
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