With Ripley, The AAA Auto Club Group’s roadside service gets a CSAT boost—achieving 10x faster responses, 50% less dispatch handling time, and a 4%+ increase in member satisfaction in just 90 days!
Introduction
The Auto Club Group (ACG), AAA’s second-largest club, has partnered with Riptide to revolutionize how roadside assistance is delivered. By deploying Ripley, the industry’s first AI Customer Advocate, ACG now empowers members to stay involved, informed, and supported during service interactions — while Ripley seamlessly orchestrates communications and collaboration across dispatchers, 3rd party technicians, and contact center agents.

Introduction
The Auto Club Group (ACG), AAA’s second-largest club, has partnered with Riptide to revolutionize how roadside assistance is delivered. By deploying Ripley, the industry’s first AI Customer Advocate, ACG now empowers members to stay involved, informed, and supported during service interactions — while Ripley seamlessly orchestrates communications and collaboration across dispatchers, 3rd party technicians, and contact center agents.
Riptide has truly enhanced our roadside assistance experience. We can finally involve members at scale because Ripley can intelligently handle their replies... Our staff only steps in when Ripley isn’t certain.
Vice President of Automotive Services
Riptide has truly enhanced our roadside assistance experience. We can finally involve members at scale because Ripley can intelligently handle their replies... Our staff only steps in when Ripley isn’t certain.
Vice President of Automotive Services
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Industry
Insurance -
Region
United State -
Solution
Emergency Roadside Services -
Integrations
Salesforce
Before Riptide, ACG faced growing pressure to improve coordination and communication in a complex, high-volume service environment:
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Member updates were one-wayleaving customers in the dark during critical moments
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Lack of CoordinationTechnicians, dispatchers, and 3rd party partners (e.g. tow truck drivers) relied on manual, fragmented communication processes
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Inefficient OperationsContact center staff were overwhelmed with routine inquiries and status questions
ACG deployed Riptide’s Ripley to integrate with its existing Salesforce Service Cloud and team of customer agents. Ripley helps manage multiparty conversations and complex field operations in real time — transforming roadside coordination and unlocking new levels of efficiency.
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Sophisticated InteractionsMembers can reply to alerts, ask questions, and provide updates — Ripley manages it all intelligently
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Targeted RoutingRipley works as part of a team, routing complex issues to the right human teammate instantly — no hold times, back-and-forth or deadends
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Multiparty DialogueAll parties (member, dispatcher, 3rd party technicians, agents) stay in sync through one shared thread and simultaneous conversations managed by Ripley
Real-time coordination brings the right people in instantly.
Ripley automates follow-ups and eliminates redundant work.
Customers feel heard, informed, and supported every step of the way.
Human agents deliver meaningful work vs. repetitive tasks and feel valued for their expertise
Concrete Results
Concrete Results
-
10
XFaster Time to
ResolutionReal-time coordination
bring the right people in
instantly. -
50
%Reduction in
Dispatch and
Handling EffortRipley automates follow-
ups and eliminates
redundant work. -
4
%Increase in Customer Satisfaction (CSAT)Customers feel heard,
informed, and supported
every step of the way. -
20
%Improvement
in Customer Service Agent RetentionHuman agents deliver
meaningful work vs.
repetitive tasks and feel
valued for their expertise
-
10
XFaster Time to
ResolutionReal-time coordination bring the right people in instantly.
-
50
%Reduction in Dispatch and Handling EffortRipley automates follow-ups and eliminates redundant work.
-
4
%Increase in Customer Satisfaction (CSAT)Customers feel heard,
informed, and supported
every step of the way. -
20
%Improvement
in Customer Service Agent RetentionHuman agents deliver meaningful work vs. repetitive tasks and feel valued for their expertise
Traditionally, roadside communication flowed one way—from dispatchers or technicians to stranded members. If members needed to add information or ask a question, they had to wait on hold or initiate a separate interaction, causing confusion and delay.
With Ripley, that all changed. Now, AAA members can respond directly to alerts and get answers in real time. Ripley manages these inputs intelligently, leveraging human agents only when necessary. Whether confirming a location, asking for an ETA, or changing service type, Ripley coordinates seamlessly between members, dispatchers, technicians, and service agents.
This multiparty orchestration is powered by Riptide’s patented large language model (LLM) framework, which gives Ripley the context, policy awareness, and real-time data needed to respond accurately and collaborate across teams. And thanks to Ripley’s "ask for help" safeguard, if she’s ever unsure, she brings in a human, avoiding AI errors, hallucinations, and building trust.
Together, AAA and Riptide have created a smarter, faster, more collaborative service experience—one that reflects the future of AI in real-world operations.
Traditionally, roadside communication flowed one way—from dispatchers or technicians to stranded members. If members needed to add information or ask a question, they had to wait on hold or initiate a separate interaction, causing confusion and delay.
With Ripley, that all changed. Now, AAA members can respond directly to alerts and get answers in real time. Ripley manages these inputs intelligently, leveraging human agents only when necessary. Whether confirming a location, asking for an ETA, or changing service type, Ripley coordinates seamlessly between members, dispatchers, technicians, and service agents.
This multiparty orchestration is powered by Riptide’s patented large language model (LLM) framework, which gives Ripley the context, policy awareness, and real-time data needed to respond accurately and collaborate across teams. And thanks to Ripley’s "ask for help" safeguard, if she’s ever unsure, she brings in a human, avoiding AI errors, hallucinations, and building trust.
Together, AAA and Riptide have created a smarter, faster, more collaborative service experience—one that reflects the future of AI in real-world operations.
Traditionally, roadside communication flowed one way—from dispatchers or technicians to stranded members. If members needed to add information or ask a question, they had to wait on hold or initiate a separate interaction, causing confusion and delay.
With Ripley, that all changed. Now, AAA members can respond directly to alerts and get answers in real time. Ripley manages these inputs intelligently, leveraging human agents only when necessary.
Whether confirming a location, asking for an ETA, or changing service type, Ripley coordinates seamlessly between members, dispatchers, technicians, and service agents.
This multiparty orchestration is powered by Riptide’s patented large language model (LLM) framework, which gives Ripley the context, policy awareness, and real-time data needed to respond accurately and collaborate across teams. And thanks to Ripley’s "ask for help" safeguard, if she’s ever unsure, she brings in a human, avoiding AI errors, hallucinations, and building trust.
Together, AAA and Riptide have created a smarter, faster, more collaborative service experience—one that reflects the future of AI in real-world operations.
Ripley reduced our dispatch handling time by 50% and increased overall member satisfaction.
Scott VerBracken
Vice President of Automotive Services
Riptide has truly enhanced our roadside assistance experience. We can finally involve members at scale because Ripley can intelligently handle their replies... Our staff only steps in when Ripley isn’t certain.
Scott VerBracken
Vice President of Automotive Services

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