ABOUT RIPTIDE

The Future of Service. Built
with AI.

We’re reimagining customer service with AI Customer Advocates designed to create smoother journeys and stronger customer loyalty.

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Inventors of the
AI Customer Advocate

As business operations grow more complex, meeting customer expectations has never been harder.

We believe AI can solve this—but only if it’s built to empower people to serve people, not just profits. That’s why we invented the AI Customer Advocate: an evolution of Agentic AI that represents the customer’s needs and strives to deliver perfect outcomes, every time.

We see a future where advocacy transcends customer service.

From Automation
to Advocacy

Riptide is a San Francisco-based AI company pioneering AI Customer Advocacy.  

We are a smarter, more efficient human approach to service that is powered by AI. Co-founded by tech veteran Doug Marinaro, we started with a radical idea: customer service should work for the customer, not just the company.  

Our mission is simple: Empower businesses with AI that advocates for the customer, acts with agency, collaborates across teams, and delivers real outcomes. That’s why we built Ripley, the first AI Customer Advocate. Ripley listens, coordinates, communicates, and resolves complex issues by working seamlessly across systems, people, and partners.

The customer is the center of Ripley’s universe — all decisions flow from their needs.

Illustration of a friendly AI robot coordinating communication between a human agent and multiple channels including calls, analytics, and messaging tools.

THE FOUNDATION

Secure. Scalable.
Built for Complexity.

Everything we build is grounded in trust, performance, and enterprise-grade reliability — designed for real-world customer service at scale.

Security First

ISO 27001 and SOC 2 compliant. Every interaction is protected with the same rigor we bring to the entire customer experience.

Patented Technology

Our proprietary AI enables dynamic, real-time coordination across teams, systems, and partners—powering simultaneous, multiparty conversations and collaboration at scale.

Critical Infrastructure for Critical Communications

Built for each enterprise’s most critical communications. Ripley runs on AWS and Azure to deliver high-availability AI advocacy and communications and to scale effortlessly from thousands to millions of conversations and interactions.