Case Study
The  AAA Auto Club Group and Riptide Transform Roadside Assistance with AI Customer Advocacy

With Ripley, The AAA Auto Club Group’s roadside service gets a CSAT boost—achieving 10x faster responses, 50% less dispatch handling time, and a 4%+ increase in member satisfaction in just 90 days!
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Introduction

The Auto Club Group (ACG), AAA’s second-largest club, has partnered with Riptide to revolutionize how roadside assistance is delivered. By deploying Ripley, the industry’s first AI Customer Advocate, ACG now empowers members to stay involved, informed, and supported during service interactions — while Ripley seamlessly orchestrates communications and collaboration across dispatchers, 3rd party technicians, and contact center agents.

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Introduction

The Auto Club Group (ACG), AAA’s second-largest club, has partnered with Riptide to revolutionize how roadside assistance is delivered. By deploying Ripley, the industry’s first AI Customer Advocate, ACG now empowers members to stay involved, informed, and supported during service interactions — while Ripley seamlessly orchestrates communications and collaboration across dispatchers, 3rd party technicians, and contact center agents.

Group 362

Riptide has truly enhanced our roadside assistance experience. We can finally involve members at scale because Ripley can intelligently handle their replies... Our staff only steps in when Ripley isn’t certain.

Group 363
Scott VerBracken
Vice President of Automotive Services
Group 362

Riptide has truly enhanced our roadside assistance experience. We can finally involve members at scale because Ripley can intelligently handle their replies... Our staff only steps in when Ripley isn’t certain.

Group 363

 

Scott VerBracken
Vice President of Automotive Services
  • Industry
    Insurance
  • Region
    United State
  • Solution
    Emergency Roadside Services
  • Integrations
    Salesforce
Challenge

Before Riptide, ACG faced growing pressure to improve coordination and communication in a complex, high-volume service environment:

  • Member updates were one-way
    leaving customers in the dark during critical moments
  • Lack of Coordination
    Technicians, dispatchers, and 3rd party partners (e.g. tow truck drivers) relied on manual, fragmented communication processes
  • Inefficient Operations
    Contact center staff were overwhelmed with routine inquiries and status questions
Solution

ACG deployed Riptide’s Ripley to integrate with its existing Salesforce Service Cloud and team of customer agents. Ripley helps manage multiparty conversations and complex field operations in real time — transforming roadside coordination and unlocking new levels of efficiency.

  • Sophisticated Interactions
    Members can reply to alerts, ask questions, and provide updates — Ripley manages it all intelligently
  • Targeted Routing
    Ripley works as part of a team, routing complex issues to the right human teammate instantly — no hold times, back-and-forth or deadends
  • Multiparty Dialogue
    All parties (member, dispatcher, 3rd party technicians, agents) stay in sync through one shared thread and simultaneous conversations managed by Ripley
90-Day Metrics
Concrete Results
10 Х

Faster Time to Resolution

Real-time coordination brings the right people in instantly.

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90-Day Metrics
Concrete Results
50 Х

Reduction in Dispatch and Handling Effort

Ripley automates follow-ups and eliminates redundant work.

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90-Day Metrics
Concrete Results
4 %

Increase in Customer Satisfaction (CSAT)

Customers feel heard, informed, and supported every step of the way.

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90-Day Metrics
Concrete Results
20 %

Improvement in Customer Service Agent Retention

Human agents deliver meaningful work vs. repetitive tasks and feel valued for their expertise

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90-Day Metrics
Concrete Results
90-Day Metrics
Concrete Results
  • 10

    X
    Faster Time to
    Resolution

    Real-time coordination
    bring the right people in
    instantly.

  • 50

    %
    Reduction in
    Dispatch and
    Handling Effort

    Ripley automates follow-
    ups and eliminates
    redundant work.

  • 4

    %
    Increase in Customer Satisfaction (CSAT)

    Customers feel heard,
    informed,  and supported
    every step of the way.

  • 20

    %

    Improvement
    in Customer Service Agent Retention

    Human agents deliver
    meaningful work vs.
    repetitive tasks and feel
    valued for their expertise

  • 10

    X
    Faster Time to
    Resolution

    Real-time coordination bring the right people in instantly.

  • 50

    %
    Reduction in Dispatch and Handling Effort

    Ripley automates follow-ups and eliminates redundant work.

  • 4

    %
    Increase in Customer Satisfaction (CSAT)

    Customers feel heard,
    informed, and supported
    every step of the way.

  • 20

    %

    Improvement
    in Customer Service Agent Retention

    Human agents deliver meaningful work vs. repetitive tasks and feel valued for their expertise

Overview

Traditionally, roadside communication flowed one way—from dispatchers or technicians to stranded members. If members needed to add information or ask a question, they had to wait on hold or initiate a separate interaction, causing confusion and delay.

With Ripley, that all changed. Now, AAA members can respond directly to alerts and get answers in real time. Ripley manages these inputs intelligently, leveraging human agents only when necessary. Whether confirming a location, asking for an ETA, or changing service type, Ripley coordinates seamlessly between members, dispatchers, technicians, and service agents.

This multiparty orchestration is powered by Riptide’s patented large language model (LLM) framework, which gives Ripley the context, policy awareness, and real-time data needed to respond accurately and collaborate across teams. And thanks to Ripley’s "ask for help" safeguard, if she’s ever unsure, she brings in a human, avoiding AI errors, hallucinations, and building trust.

Together, AAA and Riptide have created a smarter, faster, more collaborative service experience—one that reflects the future of AI in real-world operations.
Read the Press Release
Introduction

Traditionally, roadside communication flowed one way—from dispatchers or technicians to stranded members. If members needed to add information or ask a question, they had to wait on hold or initiate a separate interaction, causing confusion and delay.

With Ripley, that all changed. Now, AAA members can respond directly to alerts and get answers in real time. Ripley manages these inputs intelligently, leveraging human agents only when necessary. Whether confirming a location, asking for an ETA, or changing service type, Ripley coordinates seamlessly between members, dispatchers, technicians, and service agents.

This multiparty orchestration is powered by Riptide’s patented large language model (LLM) framework, which gives Ripley the context, policy awareness, and real-time data needed to respond accurately and collaborate across teams. And thanks to Ripley’s "ask for help" safeguard, if she’s ever unsure, she brings in a human, avoiding AI errors, hallucinations, and building trust.

Together, AAA and Riptide have created a smarter, faster, more collaborative service experience—one that reflects the future of AI in real-world operations.
Show more
Introduction

Traditionally, roadside communication flowed one way—from dispatchers or technicians to stranded members. If members needed to add information or ask a question, they had to wait on hold or initiate a separate interaction, causing confusion and delay.

With Ripley, that all changed. Now, AAA members can respond directly to alerts and get answers in real time. Ripley manages these inputs intelligently, leveraging human agents only when necessary.

Whether confirming a location, asking for an ETA, or changing service type, Ripley coordinates seamlessly between members, dispatchers, technicians, and service agents.

This multiparty orchestration is powered by Riptide’s patented large language model (LLM) framework, which gives Ripley the context, policy awareness, and real-time data needed to respond accurately and collaborate across teams. And thanks to Ripley’s "ask for help" safeguard, if she’s ever unsure, she brings in a human, avoiding AI errors, hallucinations, and building trust.

Together, AAA and Riptide have created a smarter, faster, more collaborative service experience—one that reflects the future of AI in real-world operations.
Show more
Group 362

Ripley reduced our dispatch handling time by 50% and increased overall member satisfaction.

Group 363

Scott VerBracken
Vice President of Automotive Services

Group 362

Riptide has truly enhanced our roadside assistance experience. We can finally involve members at scale because Ripley can intelligently handle their replies... Our staff only steps in when Ripley isn’t certain.

Group 363

Scott VerBracken
Vice President of Automotive Services

17f1eeb0be40645bd1655b43bb6565d42fa95cd5Group 366
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