Meet Ripley—the first AI Customer Advocate built to champion your customers, coordinate across your teams, and enable perfect outcomes for every customer, every time.
“Finally, we can involve members at scale because Ripley intelligently handles their replies--whether that’s additional information about their location or questions about the technician’s ETA. Meanwhile, our staff only steps in when Ripley isn’t certain, which reduces our dispatch handling time by 50% while increasing overall member satisfaction.”


Ripley Transforms Roadside Assistance for 13M AAA Members
Ripley integrates directly with Salesforce Service Cloud to power real-time roadside coordination for AAA across members, contact centers, dispatchers, and technicians—reducing dispatch effort by 50% and increasing member satisfaction.

A Broken Customer Journey
Today’s service experiences are fragmented, frustrating, and slow. Customers are left out of the loop, and teams are buried in manual coordination.
AI Advocate: The Next Step
Beyond Agentic AI
Ripley goes beyond AI agents. As the first true AI Customer Advocate, Ripley is purpose-driven, context-aware, and built to act on the customer’s behalf across your entire ecosystem.
Customer Advocacy
Your customer is at the center of every interaction, with Ripley acting as their dedicated advocate. When their needs are understood, effectively communicated across teams, and resolved efficiently—every interaction builds trust and loyalty.

Team Orchestration
Unlike AI agents that work in isolation, Ripley understands your organization. Ripley connects the dots. It communicates across your people, systems, and partners to resolve issues quickly and collaboratively.

Trusted Engagement
As your company’s sole representative, Ripley represents your brand with integrity—consistently applying your policies, tone, and standards across every channel and conversation.

Operational Harmony
Fragmented systems? Siloed teams? Disconnected partner ecosystem? Ripley brings it all together—facilitating intelligent, real-time conversations that reduce friction and accelerate resolution.

Outcomes that Matter
Ripley doesn’t just change how service works—it transforms what’s possible.
10X
Faster Time to Resolution
Real-time coordination brings the right people in instantly.
50%
Reduction in Dispatch and Handling Effort
Ripley automates follow-ups and eliminates redundant work.
4%
Increase in Customer Satisfaction (CSAT)
Customers feel heard, informed, and supported every step of the way.
20%
Improvement in Customer Service Agent Retention
Human agents deliver meaningful work vs. repetitive tasks and feel valued for their expertise
How Ripley Works Within Your Organization
Ripley doesn’t just change how work gets done, it transforms what’s possible in customer engagement. From resolution speed to operational intelligence, the impact is real, measurable, and repeatable.
Collaborate
AI that Talks to Everyone—All at Once
At the heart of advocacy is collaboration, and Ripley uses simultaneous conversations to make it seamless. When a customer replies, Ripley doesn't just answer—it also notifies the right people, gathers missing information, triggers actions, or asks for help.
As part of your team, Ripley always knows when to:
- Answer confidently
- Ask follow-up questions
- Take action in your systems
- Loop in teammates or partners
- Escalate to a human expert when needed
This is the power of simultaneous, intelligent conversations—fueled by LLMs and built to move fast without losing context.
- Safer – Ripley “asks for help” when uncertain, reducing hallucinations
- Faster – 10x quicker responses, 50% less team effort
- Synchronized – Everyone stays in the loop, automatically

Communicate
Advocacy Means Talking to Everyone, Everywhere, Anytime
Ripley speaks the customer’s language, across the channel they prefer, and coordinates across every stakeholder—without leaving the customer waiting.
Built for real-world communication:
- Multi-party: Everyone in one continuous conversation
- Multi-lingual: Detects and responds in preferred languages
- Multi-channel: SMS, WhatsApp, web chat, Salesforce—and more
- Real-time status sync: Informed by live updates via digital twin of service system
- Smart escalations: Wait-time triggers ensure no one is left hanging
- Resource-aware: Knows when teams are available via live status (e.g. Salesforce Omnichannel)

Orchestrate
It’s Not a Script. It’s Jazz.
Every customer journey is unique. Ripley orchestrates each one like a live performance—dynamic, responsive, and perfectly timed.
- Theme & rhythm – Understands the intent and flow of the experience
- Roles & players – Maps the right people (or bots) to the right task
- Context-aware timing – Knows when info is outdated or actions are needed
- Real-time riffing – Builds on each message to adapt as things change
Ripley brings your service teams, stakeholders, and systems together in perfect sync.

Resolve
Built to Get the Job Done Right
Ripley’s purpose isn’t just to answer questions—it’s to champion the customer’s outcome and resolve issues.
- Purpose-driven – Everything Ripley does starts with the customer’s goal
- Business-smart – Knows your org’s best practices, team roles & responsibilities, and grows smarter with coaching
- Digitally informed – Operates with full context via a real-time digital twin
- Team-integrated – Keeps humans aligned and systems updated
- Action-ready – Gathers intel and executes workflows with agency—or orchestrates other AI agents

Illuminate
Turn Advocacy into Insight
Every interaction with Ripley generates rich data about your customers and your operations—turning every journey into a source of insight.
- Continuous sentiment – Tracks tone, emotion, and satisfaction in real time
- Categorized issues – Surfaces recurring pain points for smarter ops
- Organizational visibility – See who’s responding, how fast, and where to improve

The Great AI Agent Letdown—and the Rise of the AI Customer Advocate
AI was supposed to revolutionize service—so why are customers more frustrated than ever? Read how Ripley is flipping the script and ushering in the future of customer engagement.