The Customer Advocate
Insights into AI, Customer Advocacy and the Latest at Riptide
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  • Screenshot 2026-03-11 at 12.19.11 PM
    CUSTOMER ADVOCACY

    Don’t Escalate. Advocate: Rethinking Customer Service with AI Customer Advocacy

    Escalation is a broken service model. Discover how AI Customer Advocacy replaces deflection with end-to-end accountability and measurable impact.
    Read more >>
    Doug Marinaro Feb 24 2026
  • AI Copilots 1
    CUSTOMER ADVOCACY

    AI Copilots Are Good, But the Future is AI Coworkers

    The future of CX is AI Customer Advocates—AI that partners with humans, integrates into operations, and drives seamless, customer-first outcomes.
    Read more >>
    Doug Marinaro Dec 16 2025
  • Rebuilding Trust 1
    CUSTOMER ADVOCACY

    Rebuilding Trust in the Age of AI: From Automation to AI Customer Advocacy

    Rebuilding trust in AI means moving beyond automation—customer advocacy is the key to loyalty in today’s digital experience.
    Read more >>
    Doug Marinaro Sep 17 2025
  • Great AI Agent Letdown
    AI

    The Great AI Agent Letdown— and the Rise of the AI Customer Advocate

    The next evolution of AI doesn’t replace humans—it collaborates with them and fights for the customer.
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    Doug Marinaro Jul 18 2025
  • AAA-1
    RIPTIDE NEWS

    AAA – The Auto Club Group and Riptide Transform Roadside Assistance with Generative AI

    The Auto Club Group harnesses Riptide’s “Ripley” to orchestrate multiparty communications — delivering 10x faster responses, a 4% boost in member
    Read more >>
    Doug Marinaro Mar 10 2025
  • onfleet
    RIPTIDE NEWS

    Riptide’s Delivery Copilot Beta: Revolutionizing Onfleet’s Last-Mile Deliveries

    Delivery Copilot is a revolutionary GPT/Gen AI engine, which increases dispatcher and support productivity by 2-3X. Onfleet users now get free beta
    Read more >>
    Doug Marinaro Aug 16 2023
  • Copilot 1
    RIPTIDE NEWS

    Riptide Introduces Delivery Copilot

    Leveraging Riptide’s 6M+ conversations and GPT-4, Delivery Copilot orchestrates 3-way text conversations between retailers, customers, and delivery...
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    Doug Marinaro Jun 14 2023
  • podcast
    AI

    The Supply Chain Game Changer: ChatGPT Explored

    Riptide CEO joins the The Digital Supply Chain Podcast to discuss how Riptide is impacting delivery and service with its 3-way text messaging...
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    Doug Marinaro Mar 15 2023
  • Screenshot 2026-03-12 at 11.13.47 AM
    AI

    ChatGPT: Revolutionizing Delivery & Service

    Discover how Chat GPT will revolutionize the delivery and service industry with unprecedented levels of understanding and speed.
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    Doug Marinaro Jan 30 2023
  • podcast
    RIPTIDE NEWS

    Riptide Featured on the Digital Supply Chain Podcast

    Discover how Chat GPT will revolutionize the delivery and service industry with unprecedented levels of understanding and speed.
    Read more >>
    Doug Marinaro Jan 26 2023
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