Featured in Forbes: The Third Superpower of AI — From Answers to Actions to Advocacy.
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Most AI today answers questions or executes tasks. Ripley owns the entire customer outcome — coordinating systems, teams, and partners behind the scenes to drive resolution from a single customer conversation.
Ripley doesn't just orchestrate tools — it coordinates people, systems, and workflows to own customer outcomes end-to-end. Three architectural layers make that possible: cognitive decision-making, operational orchestration, and agentic integration.
The secret to the LLM-agnostic Ripley Advocacy Engine is the level of abstraction above just responding or reasoning:
Ripley authors all the dialogue for what Ripley should say or do with each party.
Ripley knows it’s part of a team and the purpose for each role on the team.
With this abstraction, Ripley is systemically trustworthy and efficient:
Ripley doesn’t have to guess or escalate - the LLM generates a question to who knows.
Ripley orchestrates in one pass - the LLM generates dialogue to all the parties with minimal reasoning.
The Riptide Orchestration Platform creates a new customer-led way to communicate - a harness to integrate your CRM and CCaaS, connect all your team, and drive the Ripley Advocacy Engine with:
Community - the customer Ripley will advocate for, and the team members Ripley will advocate with
Context - the customer’s specific situation that Ripley is orchestrating
Conversation - the dialogue your team and Ripley have together as it unfolds, including a sense of time and urgency
Riptide delivers the platform as a high-availability, secure voice and messaging communications infrastructure, ready to integrate with your existing channels.
Riptide is the best way to orchestrate your team together with your AI agents using the Ripcurrent standards-based A2A/MCP agentic framework:
Ripley as Orchestrator: With the Ripcurrent agentic AI framework, Ripley orchestrates your expanding repertoire of AI agents with A2A and all your tools with MCP, validating and sharing updates with your team.
Ripley as AI Agent: Already have an AI agentic framework in place? Your AI agents can engage the Ripcurrent specialized A2A server to engage Ripley and your team with humans-in-the-flow.
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The Riptide AI Orchestration Platform integrates with leading CRM and CCaaS systems to provide Ripley with the information needed to respond to customers, work with your team, open cases for your agents, keep your system up to date with new information, and trigger workflows or agentic actions.
Riptide is ISO27001 and SOC2 Compliant, with enterprise-grade secure infrastructure hosted in secure data facilities.
Riptide harnesses the latest LLM models to power the Ripley AI Advocacy Engine and to enable interactive voice. AI advocacy incorporates accountability and ownership by design with its understanding of team responsibilities and ability to ask others for help. We complement the inherent governance with AI to continuously monitor, improve, and regression test Ripley’s responses.
Riptide relies on leading cloud service providers to ensure mission-critical 24/7/365 infrastructure for customer conversations, with enterprise-grade redundancy, high availability, and security.
In six weeks, Riptide builds a custom Ripley 1.0 — a real AI Advocate — for your priority use case, modeling your workflows, escalation paths, operational logic, and customer journey. The POC not only defines how Ripley would coordinate across customers, teams, systems, and partners — it gives your team a rigorous ROI model, resource plan, and path to production.
Ripley integrates into a limited production workflow using your existing infrastructure — CRM, ERP, dispatch, ticketing, voice, telephony, chat, SMS, and email. This phase measures resolution rates, handling time reduction, escalation elimination, operational efficiency, and customer satisfaction impact. The objective is integration with measurable operational proof.
Once validated, Ripley scales across workflows, business units, and customer journeys. Riptide provides deployment architecture guidance, governance controls, role-based authority configuration, human oversight tooling, performance monitoring, and operational support. Most customers begin narrow and expand rapidly once AI Advocacy proves itself in production.
Ripley continuously learns organizational patterns, resolution workflows, escalation triggers, operational dependencies, and preferred coordination paths. As more interactions are resolved, the system becomes increasingly effective at predicting the next best action, engaging the right people, and eliminating friction across the customer journey.
