Ideas on AI.
Insights
on Service.

Riptide CEO and Co-Founder Doug Marinaro breaks down a new third category of AI that is shaping the future of customer experience in this Forbes Technology Council article.

Rethink AI in customer experience. Learn why deflection falls short and how AI Customer Advocacy helps resolve issues and drive customer loyalty.

Escalation is a broken service model. Discover how AI Customer Advocacy replaces deflection with end-to-end accountability and measurable impact.

The future of CX is AI Customer Advocates—AI that partners with humans, integrates into operations, and drives seamless, customer-first outcomes.

Rebuilding trust in AI means moving beyond automation—customer advocacy is the key to loyalty in today’s digital experience.

The next evolution of AI doesn’t replace humans—it collaborates with them and fights for the customer.